Vecta, Steelcase Design Partnership (now known as Coalesse)
Vice President Marketing & Sales

• With James C. Welch and Doris Todd, the communications manager for Vecta Contract, began a rebranding process.

• Steelcase owned Vecta Contract at the time and we used that relationship to strengthen Vecta’s business.

• Milton Glaser was retained to create Design Issues, a quarterly newsletter that was targeted toward Interior Design Professionals.

• Built a relationship with Wilkhahn, a German company, and started promoting their F/S series of chairs more prominently.

• Retained and wrote a brief for acclaimed Canadian designer Douglas Ball to design the Ballet Table, a folding conference table that won design praise and sold in volume.

• Deciding to expand Vecta’s California presence, we decided to open a showroom in the New Green Building by Cesar Pelli and asked Morphosis Architects, Michael Rotondi and Thom Mayne, to design a chair display for WestWeek in LA. The project won the annual “State of the Art” cover of Interior Design Magazine.

• Vecta was able to win a chair order for Nike’s new headquarters of over 5,000 chairs during this time, signaling to the design community that Vecta had become a design company.

• Note: Eventually all the Steelcase Design Partnership companies changed their name to Coalesce